I knew I wanted to be a writer from a young age. It all started working at my high school newspaper and continued on with my college newspaper. Since those early days, I've held many positions writing and editing in various capacities, each offering a unique experience to provide a well-rounded portfolio of work.
New Hope Network (Boulder, CO) 2016 – Present
Write, edit and manage digital content for company website, newhope.com, delivering solutions for the complete supply chain of the natural products industry—manufacturers, retailers, distributors, ingredient suppliers and service providers.
Manage a regular budget communication with freelance writers and other team members.
Track engagement metrics to guide content decisions and improve how we serve our audiences.
Planned and built a triweekly newsletter designed to help early stage natural products brands grow their businesses, demonstrating average engagement metrics of >35% open rate and >11% click-to-open rate.
Developed IdeaXchange platform for outside contributing writers from across the industry.
Grew LinkedIn audience to more than 7,400 followers.
Transitioned website content to new proprietary CMS and trained team members on content entry tool.
Modern Wisdom Press (Boulder, CO) 2019 – Present (Freelance)
Copy edit manuscripts for book publisher specializing in transformative nonfiction.
DISH Network (Denver, CO) 2015 – 2016
Wrote instructional specifications for new user interface of company’s primary product.
Served as a liaison between UI designers and software engineers.
Johnson & Johnson (Ann Arbor, MI) 2014 – 2015
Wrote creative and motivational content for digital health coaching programs to help people learn life-changing skills and create new healthy habits.
Consulted with behavioral scientists on behavior change theories to create meaningful, individually tailored content.
Researched and applied science-based information and market research to a variety of health topics.
Organized and designed layout of program content with customized CMS.
Created unique style guide and process documentation for team use and training purposes.
Blue Cross Blue Shield of Michigan (Detroit, MI) 2013 – 2014
Wrote content for various areas of the consumer website targeted at shoppers entering the insurance market after the passage of the Affordable Care Act.
Made daily updates across all areas of bcbsm.com with timely, accurate information.
GlobeNewswire (Chicago, IL) 2012 – 2013
Copy edited and formatted press releases for NASDAQ’s newswire service.
Marketwire (Chicago, IL) 2008 – 2012
Copy edited and formatted press releases for prominent newswire service.
Bachelor of Science: Journalism, Fine Art and Religious Studies
Eastern Michigan University
Graduated magna cum laude with a major and two minors. Gained valuable hands-on experience as the Opinions Editor of the student newspaper, The Eastern Echo.
Writing/Editing: content strategy/management, copy writing/editing, proofreading, AP Style, Chicago Manual of Style
Design: Adobe InDesign, Photoshop, eNewsPro, MailChimp
Computer: Microsoft Office Suite, Adobe Analytics, CMS, WordPress, HTML, Jira, Trello
Web Marketing: social media (Twitter, Facebook, LinkedIn), SEO, newsletters
Photography: SLR photography (print and digital), film and print development, digital darkroom
Antiracist Media Club, Chair, 2020 – Present
The Leukemia & Lymphoma Society, Fundraiser, 2015 – 2017
LoganSquarist, Contributing Writer + Marketing Manager, 2012 – 2013